Digital Design (2022)

Art Direction: Tony Kobylinkski & Juliana Barcia
Role: Designer

2022 was the first year in which the Professional Fighters League introduced their new promotion, the Challenger Series. This is when top prospects from the MMA world compete for a chance to win a contract for the league. I helped contribute to a variety of web and social materials as well as running point on the development of the design and layout of the cage.
VIP Invites & Itinerary

For every event the PFL hosted, we would compile a VIP list of executives from various companies we would like to build relationships as well as ones from our current sponsors list. They would be invited digitally, where they could click the link in their inbox, and that would take them to the sign-up sheet. If attending, VIPs would also receive a social itinerary for the time during their stay.


I created the thumbnail template used for post-fight recaps. Each week the designer delegated to cover the results for those fights would rotate out the photos which would show each winner dominating their opponent.

These gifs were made in preparation for the Challenger Series. All are available on giphy and to be used on Instagram

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